16 WAYS To Counter Negative Publicity

Internal problems at a company can spread on social media and create a public relations nightmare for the business. "When issues occurring inside an organization make their way into the public eye, the negative reaction of consumers can have a devastating effect on the brand’s bottom line," says the editorial team at Forbes Agency Council. "To maintain their reputations when employee grievances or other internal issues are aired publicly, smart companies have a well-trained team or agency partners on standby who can effectively implement crisis management tactics."

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