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16 WAYS To Counter Negative Publicity

3/13/2022

 
Internal problems at a company can spread on social media and create a public relations nightmare for the business. "When issues occurring inside an organization make their way into the public eye, the negative reaction of consumers can have a devastating effect on the brand’s bottom line," says the editorial team at Forbes Agency Council. "To maintain their reputations when employee grievances or other internal issues are aired publicly, smart companies have a well-trained team or agency partners on standby who can effectively implement crisis management tactics."
Marie Swift, a member of Forbes Agency Council shares an important tip for countering potential damage to brand reputation and revenues when a less-than-ideal narrative about a company escapes its walls and goes viral on social media.

Swiftly Communicate A Holding Statement​
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"Communicating swiftly and effectively can help mitigate an active or potential crisis. A holding statement allows you to effectively control the narrative with minimal effort as you get a handle on the scope of the crisis," Swift said. "This short, essential message should be put out to the public, the media and internal stakeholders in the first hour or so of a crisis."

Pro Tip: Have a library of holding statements on hand.
These types of tips and ongoing coaching and support is available to Advisor Amplified participants. Submit your application today.
Read all 16 tips for countering negative press via the Forbes article now.
Forbes Article

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    The PR and credibility marketing experts who fuel the Advisor Amplified program - powered by Impact Communications, Inc.

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    Crisis Communications
    Magnetic Presence
    Negative Press
    Power Of PR
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