Internal problems at a company can spread on social media and create a public relations nightmare for the business. "When issues occurring inside an organization make their way into the public eye, the negative reaction of consumers can have a devastating effect on the brand’s bottom line," says the editorial team at Forbes Agency Council. "To maintain their reputations when employee grievances or other internal issues are aired publicly, smart companies have a well-trained team or agency partners on standby who can effectively implement crisis management tactics."
"Communicating swiftly and effectively can help mitigate an active or potential crisis. A holding statement allows you to effectively control the narrative with minimal effort as you get a handle on the scope of the crisis," Swift said. "This short, essential message should be put out to the public, the media and internal stakeholders in the first hour or so of a crisis."
Pro Tip: Have a library of holding statements on hand.
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Read all 16 tips for countering negative press via the Forbes article now.