Nothing beats the credibility and word of mouth that comes from good PR. Deliberately managing the flow of information to the public is crucial for professionals within the financial services industry. Positive perceptions -- how people see us -- can be built through the power of PR. Read this article on how to create a magnetic presence and why it is more important than ever in today's noisy and sometimes misinformed world. Disinformation is everywhere. PR can work to your advantage, if you know how to do it right.
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