How to stand out as a financial professional In Today's Noisy Digital World

In this noisy digital world, one truth holds true: You must stand out as different and better. How do we realize that distinction as professionals? The answer is easy: third-party validation that provides “social proof” that we are not only relevant but also experts in what we claim to do for our target markets. Bottom line: Establishing and continually increasing credibility is essential for nearly every professional and business owner today. In this age of easy self-publishing, why is PR still so important?

If we say something about ourselves, it is typically taken with a grain of salt. But if someone else says it about us — or it is inferred that we know what we are doing because we have been quoted in an article or published by a professional magazine — it is seen as much more credible due to the vetting process and perceived standards of the publishing entity. Media outlets with a higher barrier to entry are seen as even more credible because not just anyone can get into the publication or on the show.

​While the benefits of PR are hard to measure, anyone who embraces this credibility marketing strategy will tell you that engagement conversations are easier, referrals come more often, and inquiries are not only more frequent but more on target due to the fact that the prospective client may already feel that they know and trust you more than someone simply pitching their services and selling their wares.
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PR is all about perception and reputation – those are the hallmarks of credibility. While these intangibles may be hard to measure directly, successful business people will tell you (and so will I) that being seen as an expert in print, online and via the airwaves can pay big dividends over time.

Pro Tip: PR does not stand for "press release" -- it stands for "public relations" and can include press releases as a part of the strategy. ​

These types of tips and ongoing coaching and support -- including how and why/when to use a press release -- is available to Advisor Amplified participants. Submit your application today.

Read a more detailed article by Impact Communications founder and CEO Marie Swift via Forbes.

Forbes Article