Internal problems at a company can spread on social media and create a public relations nightmare for the business. "When issues occurring inside an organization make their way into the public eye, the negative reaction of consumers can have a devastating effect on the brand’s bottom line," says the editorial team at Forbes Agency Council. "To maintain their reputations when employee grievances or other internal issues are aired publicly, smart companies have a well-trained team or agency partners on standby who can effectively implement crisis management tactics."
Nothing beats the credibility and word of mouth that comes from good PR. Deliberately managing the flow of information to the public is crucial for professionals within the financial services industry. Positive perceptions -- how people see us -- can be built through the power of PR. Read this article on how to create a magnetic presence and why it is more important than ever in today's noisy and sometimes misinformed world. Disinformation is everywhere. PR can work to your advantage, if you know how to do it right.
In this noisy digital world, one truth holds true: You must stand out as different and better. How do we realize that distinction as professionals? The answer is easy: third-party validation that provides “social proof” that we are not only relevant but also experts in what we claim to do for our target markets. Bottom line: Establishing and continually increasing credibility is essential for nearly every professional and business owner today. In this age of easy self-publishing, why is PR still so important?